I was wondering how long will it take for people to start developing an antipathy towards Google in the same way we have the tendency to rebel against over-successful organisations like say, Microsoft or Manchester United. Let's face it, we tend to have a soft spot for the underdogs.

Google had just released Google Reader, an RSS reader developed in the now famous Google AJAX style when I started writing this article, but did the world really need another RSS reader (check out the exhaustive list at the RSS Compendium)? I haven't had the time to review Google Reader in depth, though I have to say that the interface looks clean and very functional. There were some people who claimed that it was buggy and slow. Google slow? I thought that these two words were incompatible, but then Google spoiled us by being fast and efficient.

Apart from Google Reader, Google also released Google Talk (an IM client), Google Desktop 2 and Google Blog Search. All these four tools are all well established technologies, it seems that Google is just improving on the ideas everybody likes and adding the Google touch of class (and AJAX). Would you bet against a Flickr like tool in the pipeline? We'll wait and see.

Another thing, did you notice how so many people complain about popup ads or banners or other foul looking adverts on pages yet nobody ever says anything about Google ads that are littering every page on the web. Google does this advertising so unobtrusively that it seems not to matter to anyone. Mind you not that anyone is going to pay heed to the ads when the can get to 2Gb of free e-mail or a faster news reader or a super compatible IM client. I think Google is managing to thread the fine line of a win-win situation by generating loads of revenue from ads and at the same time delivering excellent value quality software to its fans.