That's the provocative title of a webcast seminar about the promises social networking and online communities. Panelists with internet social networking initiatives and moderator Karen Christensen from the Berkshire Publishing Group, discuss the benefits of building communities, the challenges the communities face and the benefit people get from participating in communities. These are some of the questions discussed:-

• What’s an optimum, and minimum, size for a vibrant community?
• How can we make our communities persistent and sustainable?
• How can we manage positive and negative feedback?
• What increases the value of a community to its participants?
• What social media are appropriate for my business?
• Does it really make sense to use existing free social networking communities like Facebook and Second Life?
• Can we develop our own unique social networking systems with open source technologies?
• What are the five questions we should ask ourselves before starting a social networking project?